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Flagship Smartphone Product Guide

Everything you need to position and sell the new flagship lineup. Click any model below for full details.

Launch: Fall 20263 Models5G Ultra WidebandOn-Device AI
Choose a Model
Standard
The essential flagship experience
$29.16/mo for 36 mo.
Pro
Pro camera. Pro performance.
$38.88/mo for 36 mo.
BEST SELLER
Pro Max
Our biggest, most powerful device
$44.44/mo for 36 mo.

Specs
Key Features
Things to Know
Quick Comparison
FeatureStandardProPro Max
Display6.1" OLED6.3" 120Hz6.9" 120Hz
ProcessorA-SeriesA-Series ProA-Series Pro
Camera48MP Dual48MP Triple48MP Triple + Periscope
BatteryAll-dayAll-day plusLongest ever
MaterialAluminumTitaniumTitanium
Storage128GB–512GB256GB–1TB256GB–1TB
On-Device AI✓ Advanced✓ Advanced
5G
Price$29.16/mo$38.88/mo$44.44/mo
Common Customer Questions

❓ Quick Answers

"What's different from last year's model?"
New processor, redesigned camera with 2x better low-light, on-device AI built in from day one, thinner design, and longer battery across all models.
"Do I need Pro or Pro Max?"
Pro Max is for customers who want the biggest screen and longest battery. Pro has the same chip and most camera features in a more compact size. Guide based on screen preference and daily usage.
"What about trade-in value?"
Older flagship models get up to $830 off with eligible trade-in on select plans. Check the trade-in calculator in the POS system for exact values by model and condition.
"Does it work with my current plan?"
Works on all current plans. For the best 5G experience, recommend the premium unlimited plan for full 5G speeds and priority data.
"What is the on-device AI?"
Built-in AI for writing, photo editing, smart notifications, and voice assistant upgrades. Processes on-device for privacy. Available on all models — a selling point vs. older devices that don't support it.
"Is the camera really better?"
Yes — especially in low light. New sensor captures 2x more light. Pro models add 5x optical zoom. Show customers sample photos on the display unit.